Program 2009

Free seminar program during Pro9
(in cooperation with Platform Promotional Products, the Dutch trade organisation for the promotional products industry)

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"Do’s and don’ts of sustainability"

Ynzo van Zanten talks about the do's and don'ts of sustainability. What is it? A hype or a trend? What are the challenges facing us as entrepreneurs and how can we turn them into opportunities?

Date	Time	Keynote speaker
Thursday August 27th	11.00	Ynzo van Zanten

About Ynzo van Santen
Ynzo van Santen Works for Green Inc., a company that advises and motivates organisations in the field of corporate social responsibility (CSR) and sustainable business development. Green Inc. fuels the sustainable improvement of core activities and powerful internalisation of sustainable entrepreneurship. Green Inc. focuses on awakening positive curiosity to stimulate employees to create a ‘better version of the existing company’ from within.



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"How smart e-mail and web communication can and will improve your company results"

In this presentation you learn the secrets of communication, both active and passive. Passive: If potential buyers visit your website you must be sure they stay there and are eager to buy. And you must facilitate that by smart communication. Rob Woelinga tells you how. With many examples and who knows the ones of your own company. Active: Build an e-mail database and communicate effectively with e-mail. Rob Woelinga will tell you what to do and what not to do to have maximum results.

Date	Time	Keynote speaker
Thursday August 27th	11.00	Rob Woelinga

About Rob Woelinga
Rob Woelinga is an expert on direct marketing, e-mail marketing and internetmarketing. He was for many years a member of the board of directors for the national and international DM branch unions. He is an author, a columnist and a very popular & highly requested speaker, a consultant and a (guest) teacher on the national level as well as abroad. As of January 2007 Rob, together with Wim van der Mark, have been focusing, via Dialoogtrainers.nl, on the development and providing of courses, training programs and presentations on interactive communication via all on and offline media channels. The presentations performed by Rob are always highly appreciated and in the opinion of many professional seminar participants he is considered to be the most valued speaker.

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"Sustainable products in perspective"

Is your bag, ballpoint, or usb-stick as green and social as you sell it? What is sustainable anyway? Does it only concern our environment and community or are there more issues and values to deal with?

Date	Time	Keynote speaker
Thursday August 27th	13.30	Milah Wouters

About Milah Wouters
Through a cooperation of The Terrace (www.theterrace.nl) and the PPP (Dutch sector representative) a course about ‘Putting CSR into Practice’ is developed. Milah Wouters - owner of Fairvent and working with the Terrace - will give an introduction about CSR during a one hour session. After the introduction she will discuss with you, during an interactive session the challenges and opportunities for the sector of promotional products.

In her vast experience at KPMG Sustainability she worked as a consultant with companies like Toyota, Heineken and Sara Lee. Now, she is also working with start-ups and small and medium enterprises like FairConnect and Lexro. She is working with the Terrace in developing and providing courses about CSR. She has a practical view of how to deal with CSR at companies and integrate the relevant issues with your values and way of doing business.

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"Buying in the Far East: risks, do’s & don’ts and opportunities"

You will recognize or learn from the problems on buying in the Far East that René Kronenburg will present. He will also share his ideas on improvements that save money and time.

Date	Time	Keynote speaker
Friday August 28th	11.00	René Kronenburg

About René Kronenburg
Starting his career in 1984 as a consultant and manager in ICT and logistics René Kronenburg joined Mid Ocean Brands in 2000 being responsible for logistics, printing and later also ICT. As he already had many years of experience in changing and improving organizations and processes he spent about 50% of his time on improving MOB. He has managed several international sales, logistics and ICT programs and projects. Examples are the warehouse rationalization program, the introduction of the Internet Sales site and the restructuring of the printing departments in Spain and the Netherlands.

In 2005 he started working as an independent consultant again and worked for PromOcean on the set up of the fulfillment warehouse for Heineken and the fulfillment operations for British American Tobacco and Bacardi. In 2008 he joined the board of PromOcean as COO where he restructured the buying processes and made the European staff join forces with the staff in China. This July he picked up his work as independent consultant again.


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Discussion by audience on the theme: "Buying in the Far East: risks, do’s & don’ts and opportunities"

What is your experience in trading in the Far East? How do we manage both financial and image-risks of producing in the Far East? Your moderator: Oscar van der Spruit, Intraco Trading

Date	Time	Moderator
Friday August 28th	11.45	Oscar van der Spruit